The Beer From Around Here

22Squared, a branding and design agency, helped Red Brick Atlanta Brewing Company redesign their brand and connect with their customer base on a deeper level. Their redesign helped focus the brand to their southern market, pitching a friendly, special product made just for the sophisticated southerner.

Since the small brewery had a limited marketing budget, 22Squared devised a plan to leverage the packaging to double as ad-space. Instead of putting all their stock in market ads, they let the packaging design speak to potential customers, asking them to relate and giving them some entertainment in return. It seems their approach worked—the company increased sales more than 20% in the first month of the campaign. Watch the case-study video and see more of the great packaging below.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

The Ampersand Collection: Ten Original Designs & Hand-crafted Prints

What designer doesn't love a good ampersand?! It's apparent that Ross Moody does at least—his self run "Greetings Collective," 55 Hi's, is currently featuring a curated collection of 10 9x9" prints of original ampersands created by illustrators and designers rounded up from across the interwebs.

Each ampersand is hand-printed on Mr. French cover weight stock, and the prints come wrapped in cellophane and tucked into a custom folder. See the collection below, and click over to the Ampersand Collection in the 55 Hi's shop if your interested in purchasing one of the 200 limited-editions.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Grow Me

The Grow Me range was created as an introduction to our growing products, offering a low price point gift that was easy to merchandise for our customers, and a nice 'stocking filler' for consumers. Our in house designers created the illustrations using mono printing applied to craft paper. Each product within the range uses a different single added colour to compliment the illustrations and giving them each their own personality.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Oh, Expletive: A Project of Epic Odds and Clever Execution

Safwat Saleem is a graphic designer in Phoenix who has produced a print series of some of the most awesome things life has to offer.

"Oh, Expletive" is a series about stacked odds combined with unicorns, zombies, knife fights, flame throwers, shark attacks and 8-bit creatures. Do you see the potential here? Not convinced yet, or totally convinced and want to see the epic battles unfold in silkscreened glory?

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Pavillion

Matthew Algie approached us to create a new brand identity that would reinforce the company’s long standing positioning in the tea community.

Matthew Algie Esq. first began blending tea consignments in 1864, proudly packing them for Victorian Tea Pavilions. Over 140 years later, the company continues to take pride in its rich history (and its tea, of course) and wanted us to create a new identity to reinforce this reputation.

Having assessed their competitors and target audience, we aimed to acknowledge the product’s heritage while appealing to the more contemporary tea-drinker.

We sourced old Victorian drawings to emphasise Matthew Algie’s past – choosing an individual teapot for each of the 10 teas and infusions – and balanced this vintage style with vibrant, contemporary colours. The final identity was rolled out to incorporate brand guidelines, packaging, point of sale and promotional literature.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Bold Inc. Limited Edition Port Collection

One of the top design choices designers make usually involves being "bold and brave". Bold Inc. has done just that with their limited edition port collection, using the good old hole puncher and a thick rubber band to create these beautiful labels.

Bold Inc's latest creation captures their craft and expertise with a limited edition Port collection designed in collaboration with illsutrator Jeramy Lord and friend at Bell River Estahte. The collection includes five different bottles. A good old-fasioned hole punch became the simple and ingenious solution to bring hand-crafted exclusivity to each individually numbered bottle.


Our friends at "The Distillery" letterpress and Clear Image Labels helped in this commercial run. The design itself is inspired by the rich history of our neighbouring wharves, where U.S Sailors, on shore in Potts Points and Kings Cross helped establish a long serving culture of working hard and playing harder.

The Bold & Brave Port So. is a testament to our town. Never a dull moment, always an opportutnity. A place where fortune favours the brave.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Cwmni Da

The brief was to communicate a young, bright, fun creative television production company. A full range of colours was used for the stationery and ID, the business cards still get great reactions for the client.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Olympics Inspired Graphics Fun

Hat-trick's tiny Olympic Non-Events book which sees Otl Aicher-style icons created to illustrate various well known metaphorical phrases. Thus there is a sporty icon for such non-events as Jumping To Conclusions, Punching Above Your Weight and Swimming With Sharks.

As well as the book, hat-trick has set up a tumblr blog (screengrab, above) showing the icons included in the book and also inviting all and sundry to submit their own non-events to be potentially iconised and added to the site at olympic-non-events.tumblr.com. And just in case any of you were thinking of submitting it, Hat-Trick has already (rightly or wrongly) created an icon for Breast Stroking.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Cuppow

This is CUPPOW - a new lid that lets you drink from virtually any wide-mouth canning jar. It’s a simple, eco-friendly alternative to poor-performing and messy disposable hot cups, and over-built and expensive travel mugs.

Cuppow was designed by Aaron Panone and Joshua Resnikoff. Graphic design was done by designer and illustrator, Natalya Zahn, and package design and printing was done by Mike Dacey of Repeat Press. Nearly all components of the product's release (industrial design, branding, graphics & package design, printing, photography, website design, and video) were created by a collaboration of talented creatives working primarily under one roof at Fringe Union in Somerville, Massachusetts.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.